Mr. William E. Huffman is the Assistant Director of Marketing and Public Relations at Luray Caverns Corporation in Luray, Virginia.  He received a Bachelor of Arts in English from the College of William and Mary in 1990.  After graduation, Mr. Huffman decided it was time for a change of scenery and moved briefly to Seattle, WA before settling in San Francisco, CA.  While in San Francisco, he was offered a position as the Group Sales Director at Steve Silver Productions which produces “Beach Blanket Babylon”, the longest running musical revue in theatre history.  He held that position until 2002 when he returned to his hometown of Luray, Virginia where he now resides.  Mr. Huffman joined the sales staff at Luray Caverns Corporation in 2003 and was elevated to his current position in 2008.  In 2016, he joined the Luray Downtown Initiative Board of Directors and was elected to the position of Board Secretary.  In July 2017, Mr. Huffman was elected President of the Luray Downtown Initiative and continues to serve in that role today.  He enjoys gardening, cinema and music.